On November 12, 2026, the Morocco Berry Conference will bring together key players from
the international berry industry in Agadir for its 7th edition. Under the theme “Scaling Berries
with Fewer Hands,” the event will place a question that has become increasingly strategic at
the heart of the discussions: how can the industry maintain growth, quality, and profitability in a
context where labor and resources are becoming increasingly constrained?
The berry industry is operating in an increasingly demanding environment. Labor shortages,
rising production costs, climate change, pressure on water resources, and evolving market
requirements are pushing growers to rethink their production models.
Against this backdrop, Green Smile, in collaboration with Hortitool Consulting, will organize the
7th edition of the Morocco Berry Conference (MBC). Over the years, the event has developed
into an international platform bringing together growers, exporters, researchers, companies,
technology providers, institutions, and decision-makers around innovation and the development
of the berry industry.

Scaling Berries with Fewer Hands: Beyond the Labor Challenge
The theme of this edition reflects a challenge that now affects many production regions
worldwide. As agricultural labor becomes increasingly scarce, the question is how berry
production can continue to grow while maintaining performance, quality, and competitiveness.
This involves improving operational efficiency, optimizing the use of available resources, and
minimizing losses.
Labor availability, climate change, water management, rising costs, and the integration of more
advanced technologies are among the challenges for which the industry must now find concrete
solutions.

Innovation and Performance at the Heart of the Discussion
Faced with new production constraints, the berry industry must find a new balance between
productivity, quality, cost control, and resource use. The Morocco Berry Conference 2026 will
highlight different approaches that can help growers improve efficiency and strengthen the
overall performance of their operations.
Through international expertise, practical experiences, and field-based perspectives, the
discussions will explore the developments currently transforming production models, as well as
solutions that could support the industry in the years ahead.
Above all, this edition aims to bring together innovation, expertise, and operational realities,
helping industry professionals better respond to the economic, technical, and human challenges
facing berry production.
One common objective: to continue building a high-performing, competitive, and sustainable
berry industry in an environment where every resource counts.

An International Platform to Shape the Future of the Berry Industry
Since its creation, the Morocco Berry Conference has welcomed more than 5,000 participants,
over 100 international speakers, and professionals from more than 30 countries.
In 2025, nearly 700 participants from 28 countries, representing more than 200 companies and
organizations, took part in the event.
This international dimension enables MBC to bring together different perspectives on berry
production and encourage the exchange of solutions that respond to real-world challenges in
the field.
With “Scaling Berries with Fewer Hands,” the 2026 edition aims to continue this momentum by
addressing a key question for the future of the sector: how can the berry industry continue to
grow when every resource matters more than ever?
On November 12, 2026, in Agadir, the Morocco Berry Conference will once again bring together
the industry’s key players to share expertise, innovations, and solutions around the production
models that will shape the future of the berry industry.
Registration:
https://www.greensmile.ma/en/morocco-berry-conference-1-edition-2026/nos-offers