Concept

Italian Berry is the specialized blog of NCX Drahorad focusing exclusively on berries.

It was created in October 2019 to gather and share the experience of NCX Drahorad in more than a decade in the berry industry, with activities ranging from trade services (import and export), the Berry Retail Monitor focusing on the berry category in the Italian supermarkets and events such as Mirtillo Business Day (2019) and Italian Berry Day(2021).

Goal

The goal of Italian Berry is to offer to the berry professionals and passionates a tool to analyze the dynamics of berry growing and marketing, with a special focus on blueberries, raspberries, blackberries, currants and other minor berries.