In every crowded market, a few growers manage to rise above the competition. Their produce commands attention, their brands inspire trust, and their buyers keep coming back, not just because of quality, but because of the story, value, and identity behind every product.

This November, Green Smile and Hortitool Consulting will help more growers join that select group. On 14–15 November 2025, at the Hilton Taghazout Bay in Agadir, they will host a transformative workshop:

Positioning & Differentiating Your Produce – How to Compete Smarter in Local and Global Markets.

Behind this workshop is a clear mission: to help growers, exporters, and agri-business leaders stop competing on price alone and start winning on value. Markets are changing fast. Buyers want more than just good produce; they want a reason to choose you.

International fresh produce marketing expert Lisa Cork will lead participants through a hands-on journey to:

• See the market through buyers’ and consumers’ eyes.
• Discover the unique strengths that set their products apart.
• Create a clear, compelling value proposition.
• Build a positioning strategy that works both locally and internationally.
• Turn ideas into low-cost, high-impact actions that make a difference.

Every session blends real-world examples with practical exercises. Participants will leave with a personalised action plan and the confidence to communicate what truly makes their produce and their business different.

Workshop details:
📅 14–15 November 2025
📍 Hilton Taghazout Bay – Agadir

🌍 Languages: French, English (with live translation)

For registration, fill in the form below:

https://forms.gle/7miF71chKyLUuLc38

or contact the organizers:

📧 [email protected] | 📱 +212 6 60 300 311

With years of experience connecting growers to global markets and delivering practical training, Green Smile and Hortitool Consulting know what it takes to stand out in a competitive world. This workshop is your chance to learn those strategies and make them your own.