The fourth edition of the Morocco Berry Conference is taking place on November 9th in Les Dunes d’Or congress hall in Agadir

On November 9, 2023, Agadir will be the capital of berries.

Agadir has witnessed a rapid development of berries. In less than 10 years, raspberries and blueberries have exceeded an area of 4,500 hectares under greenhouse and out-of-soil cultivation.

In addition to its favorable climate, Agadir has benefited from its technological advancement in greenhouse horticulture. Agadir has a park of greenhouses equipped with modern irrigation, off-ground techniques, and climate control equipment. This has made it possible to rapidly convert to soft fruit cultivation. Of course, technical expertise was crucial in ensuring this successful transition.

The Morocco Berry Conference: the leading annual event for berries in Morocco.


Since 2019, the Morocco Berry Conference has attracted no less than 500 to 600 participants from 30 different countries (Europe, the Mediterranean Basin, and all five continents) who have traveled to attend this event, which has become the essential gathering for berries in Africa and the Middle East. The success of this annual meeting is attributed to the creation of a learning platform that brings together the world’s leading specialists and experts, providing knowledge and information to operators in the soft fruit sector, which has high standards.

The Morocco Berry Conference: an internationally renowned and cutting-edge exhibition.

More than 200 foreign participants actively engage in the conference, turning it into an internationally recognized meeting and exchange event. The Morocco Berry Conference also provides an opportunity for over 40 companies from around the world to showcase their innovative and cutting-edge products and communicate the latest advancements in cultivation techniques and know-how. Moroccan operators in the north and south are highly receptive to upstream and downstream developments in the berry industry. High-quality speakers and a professional audience.


Due to the rapid evolution of the berry sector, Green Smile and Hortitool Consulting have always made the choice to invite the best specialists, even from remote regions such as South America, US, Australia,  South and North of Africa,

Green Smile and Hortitool Consulting: working closely for the benefit of the sector.

Green Smile, an agriculture consulting and training agency based in Agadir, has contributed to producers’ training and technical support since its establishment in 2009. Green Smile has played a significant role in training producers in general out-of-soil techniques and has supported berries development each year by organizing training sessions. Over 500 technicians and agronomists have received certified training from distinguished specialists such as the late Bernadine Strik, Sebastian Ochoa, and many others. The proximity of Green Smile to the growers explains the success of the Morocco Berry Conference and other training interventions provided to the growers.

Hortitool Consulting, a consulting company established in 2015, specializes exclusively in technical support for berry growers in over 10 countries. The Hortitool team listens to the issues faced by producers and, with their comprehensive vision, assists farms in improving the quality, yield, and marketing strategies of their production. Hortitool Consulting and Green Smile work together for the success of the Morocco Berry Conference.

The Morocco Berry Conference is supported by the Moroccan Association of Berry Producers and the Chamber of Agriculture of the Souss Massa region and it is the biggest berry event expected by the industry in Morocco and abroad.

Join us on November 9, 2023, at the Les Dunes d’Or conference hall for the 4th edition of the Morocco Berry Conference!.


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