The world of berries makes a stop at Macfrut (7-9 September in Rimini). Appointment with Italian Berry Daythe big news of the 2021 edition of the international fruit and vegetable show, scheduled for Wednesday 8 September.
Promoted by Ncx Drahorad and ItalianBerry.it in collaboration with Cesena Fiera, Italian Berry Day will be an international conference attended by the main opinion leaders in the sector, plus a themed exhibition area in the central entrance of the kermesse (South Hall).
The conference will be open to the experiences of the entire supply chain, with contributions from the world’s main production and marketing areas, a platform for meetings between nurserymen, producers, packers and large retailers.
The berries market is growing exponentially worldwide, doubling its turnover in a decade to around 2 billion euro. In Italy, volume growth over the last year has been estimated at between 15-20%.
«We are proud that the main Italian fruit and vegetable event gives Italian blueberries, blackberries and raspberries the opportunity to present themselves and Italian Berry Day wants to be an international showcase at the service of the supply chain,» says Thomas Drahorad, President of NCX Drahorad. «Italy, with the fast growing consumption of berries , is also a particularly interesting market for international producers, who validly complement the seasonality and availability of the product of Italian origin».
«Onceagain Macfrut is a fair of contents, with specific focuses on the main trends of the fruit and vegetable sector – explains Renzo Piraccini, President of Macfrut – berries has been the focus of renewed interest from consumers all over the world for some time now, thanks to the considerable benefits of the product combined with the ease of consumption. There are wide margins for growth, as well as several critical points, all aspects that will be dealt with in this important event scheduled on 8 September».
The conference will be held in Italian and English with simultaneous translation.